hbspt.cta._relativeUrls=true;hbspt.cta.load(53, '2c7242e4-ad54-4f63-8627-a15aa6a2ea50', {"useNewLoader":"true","region":"na1"}); In this article, we not only list successful small businesses on TikTok with a breakdown of their strategies but also hear from some directly on what influenced their success. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. This could include the photoshoot, copywriting and some of the backend website work. Most of your customers might not know the meaning of your companys name. She creates handmade clay earrings. And how will you compete with larger brands that have not-at-all-modest budgets? Whenever I hear an audio, based on the wording of the song or theme of the trend, I automatically think How can this apply to my brand?. Unboxing videos in this case will do you brand good. pwuffyshop also sells a range of high-quality enamel pins which all feature some of their best-selling designs. Share the story of how you came up with the name and what it means. Although every video features Hoodjabi products, they dont focus on the products themselves. Our bestselling product Feather Brow Soap! She makes adorable enamel pins, berets, bags, and clothes! Your business doesnt have to be pet-related for you to feature your cute pets. 33. However, you should also try and insert a few informational videos too, especially those that highlight the more technical side of your business. Log in to follow creators, like videos, and view comments. As they are a 100% vegan company, the owner of this account also shows how their wide range of products is made, ensuring an ethical manufacturing process with every product. They collaborated with five big TikTok influencers. Take this video below, which earned nearly 270K views. She has been leading product marketing campaigns and doing qualitative market research in the tech industry for 10 years. 5. Joyce also posts TikTok videos showing off the quality of her waterproof bags. They will love to see where your products are created. Free and premium plans, Sales CRM software. Your email address will not be published. Here are some small businesses on TikTok that I have recently discovered that have some amazing, cute items! On TikTok, each account feeds the other, creating what King calls an ecosystem. You might be surprised to learn that there are a ton of great TikTok videos about entrepreneurship and small businesses. It can be something practical so that people know theyre not alone in their personal struggles. Apart from that, dont forget to also use a branded hashtag together with Search Engine Optimization (SEO) to optimize your video reaching the right people! 17. These videos involve people placing things into cupboards and racks, arranging them neatly into rows and lines. Viral TikTok Brand #1: The Silk Labs. Apart from the usual methods that everyone is practicing, you can add some new and creative uses for your products as well. Favorite Online Tools: Do you have any go-to online tools that are essential for you to run your business? 21. Let your viewers know what inspired you to start this business on social media platforms. Its recommended that you post 1 to 4 times a day to test your content and start building your presence on TikTok. The main goal of my channel is to help those small business owners out there to promote their products through my videos and also to inspire others to. To discover more about how your brand can benefit from social media marketing, visit our website. TikTok video ideas dont get better than this. Way too often, I see other small businesses get stuck on views and why certain videos they worked so hard on arent getting any traction, she says. Can your team members each do a video to introduce themselves? This small business sells embroidered crewnecks with simple and trendy designs that anyone can pull off. TikTok users, especially gen Z and younger generations, love seeing behind-the-scenes videos. Collaborate Set up two or more admins and invite your teams and partners to join. Say a big thank you to your customers with a happy video. How do you use the trending sounds? Whether a small business or a large one, TikTok has several powerful features that guarantee exposure of your brand's campaign to other social and international communities. Patrick the TikTok star. You can thank viewers for bringing your followers up to a certain number, or being conscientious. 32. This couldnt be further from the truth. Now that's . A bunch of other TikTok creators then use it for their own content. Small businesses are great to support and benefit both you and the owner. reluxeandco takes upcycling to the next level, transforming vintage luxury goods into contemporary accessories. This is also true for other social media strategies, like Instagram and Twitter . Your Why: What keeps you going? They also interact with viewers in the comments to help build up more engagement on their platform. Elf actually commissioned a song specifically for a TikTok campaign. @rileysstickers She makes the cutest stickers, especially ones where you can show your college pride! As they say, all work and no play makes Jack a dull boy. The reason this strategy works so well is that in just a few seconds, the video addresses user pain points and shows how the product solves them all while leveraging trending sounds. In fact, research suggests that 95% of purchases will be made via an e-commerce platform by 2040. Start to Finish Timelapse: It can be fun to watch something at high speed to see the entire process for how something is made from beginning to end. hey provide scents such as Frosted Sugar Cookie and Bourbon Butterscotch, helping to diversify themselves from other candle producers on the market. Partner with creatives and influencers 4. Get social media resources and tips in your inbox weekly. Setting your social media goals gives you focus on what you need to do. #jewelrybusiness #jewelryhack #howtostyle #jewelrytips #smallbusinesscheck. Why Small Businesses Should Pay Attention to TikTok. Now that youve seen proof of how theres plenty of opportunity for small businesses on TikTok, and the different ways you can go about it, theres just one last matter to get your hands into: How do you create a TikTok strategy that works for your small business? So get your cameras ready to record your cat, tortoise, hamster, gerbil or any other fur baby. You can measure the performance of your TikTok account alongside all your other accounts with Sprout Social. Copyright 2023 Sprout Social, Inc. All Rights Reserved. Because I personally use TikTok every day, studying the app comes easy, she said. 28. This is free advertising for you, as the audiences of these creators will want to find the origin of the sound. 1. Measurable: How do you indicate your progress toward this goal? Cal Poly State University - San Luis Obispo, California State University - Los Angeles, University of North Carolina - Chapel Hill, California State University, Channel Islands, Jesus and Mary College, University of Delhi, Fashion Institute of Design & Merchandising, Federal University Of Agriculture Abeokuta, University of Illinois - Urbana-Champaign, Interamerican University of Puerto Rico San German campus, Keiser University - Latin American Campus, London School of Economics and Political Science, California State University of Sacramento, Savannah College of Art and Design Atlanta, School of Oriental and African Studies (SOAS), University of London, The University of Texas of the Permian Basin, University of North Carolina - Wilmington, University of South Florida - St. Petersburg, William Paterson University of New Jersey. 11. It can even give you a clue about how to approach them with your product as the solution or how to build trust based on shared values. Stock Updates: Have you been working on a new product or service that is about to be released? Dont be afraid to brag a little bit! Share everything that goes into creating the actual listing for your product. You can share whats most important to you in your personal life or the mission behind your small business. After setting up your goals and executing a TikTok strategy for your small business, theres always going to be a step left to improve. This makes TikTok a great tool to help small businesses build their presence and connect with their audience in several ways that dont need high-production value. Anything a pet does (or doesnt do) is adorable and can be included. Heres a short guide to hashtags on Tiktok for you to find the best trending ones. In addition to storytelling and leveraging their founder, King shares that the brand invests in building relationships with diverse content creators, through partnerships and gifting. next restock is 5/8 #smallbusinesscheck #handmade #jewelry #plants. One of the Tik Tok ideas that you can use is to create a video where you react to other videos. Supplies Needed: A TikTok video idea you might not have thought about is sharing all of the tools that you need to run your business. #womeninbusiness #entrepreneurlife #modernfarmhouse #homedecor #ourcommunity #boutique. Announce a Sale: Who doesnt love a sale? How-To videos 7. Product packaging videos are some of the most fun to watch. Share with your customers some of the hardships youve faced and how you got through them. Things to have in mind when allocating your time and money are: Special effects and CGI may have their place in TV shows and movies. Subscribe to the Marketing Blog below. entrepreneur Dont make this mistake #tiktok #fyp #focus #business #entrepreneur #focuson1thing #mistake #businesstalk #businessmistake #hustle #khang. In this article, well share examples of small businesses that found success on TikTok and what you can learn from them. This strategy of showing their brand values helps them resonate with their audience. rugrothchild Thank for your support :) #fyp #smallbusiness #rugby #shrek #shippingorders #pov #thankyou #xyzbca #remindremindremind1 bornprettyofficial Put together a TikTok video that shares the online tools you love to use and why they are so helpful. Takeaway: Your content should be of interest to your audience, something theyll be likely to engage with. Use TikTok ads 5. Host a Giveaway: Just like you would host a giveaway on Instagram or Facebook, you can easily host a giveaway on TikTok as well. Whats most interesting here is noting how the content in this account shifted once it became a brand. Written byby "Story time" is a notoriously popular genre on TikTok and Liv Portillo has one heck of a story. Faces Cosmetics is one of them. Make sure your response is polite, but firm and try to clear up any misconceptions they may have. Remember that Tik Tok videos that are funny often do better on the platform. Every product follows a positive affirmation or symbol, creating a mindful brand that its 313.7K followers can relate to. This will help educate a customer who might be interested in learning more or knowing what they will be getting if they sign on with you. sugar.republic also creates cases in relation to popular TikTok trends, such as their humorous range of pastel Ghost Face cases. Show Off the Details: Have a product with amazing details? Elf Cosmetics. warmandfuzzysoapery creates handmade soap with character, allowing their 161.6K followers to clean their hands in style. The more personal your business feels, the more people will be able to relate. Now, you can go on there and put your own two cents' in about it . As a small business on TikTok, you may not know where to start. This small business also creates videos on TikTok to promote developments in the clothing market and encourages others to set up their own small business with the help of their educational courses. Maddie Green uses TikTok to promote her latest products but also describes her business journey, showing how her brand has seen exponential growth over the last few years. As with every other marketing channel, its important to measure the effectiveness of your TikTok marketing. Give your viewers a behind-the-scenes peek at your business by doing a video on what you use to keep your business running. Privacy Can Users See When You Screenshot Instagram Stories in 2021 and 2022? What once was a drawing account from an artist evolved into a brand selling coloring books, stickers, and more. They are able to create engaging blogs and website copy for a range of unique brands. These products all adhere to a modern and inventive style, creating cohesion within their brand. As a small business owner, you might be interested in becoming more active on this rising new platform, but youre probably left wondering what type of TikTok videos you should be creating. Offering an assortment of clothing, stationery, and homeware, maddiegreenboutique uses her impressive design skills to build a thriving small business. Its quick, easy and cheap. As a business, you can show your gratitude by giving back to the community around you. OUR SERVICESSEARCH ENGINE OPTIMIZATION (SEO)SOCIAL MEDIA MARKETINGGOOGLE ADS MALAYSIACREATIVE SERVICESWEBSITE DESIGN, WE HAVE AN IDEA TO IMPROVE YOUR BUSINESS. There are a lot of opportunities on TikTok for small businesses. But how does this help your business on TikTok? It could be anything, including a short clip of you dancing, putting together a thank-you package, a small arts and craft project or the like. He loves his six packs so much that he endeavours to protect it at all cost with a layer of fat. Additionally, you should pay attention to the best time to post on TikTok Malaysia so that your followers know that youve restocked and can start ordering. With one single TikTok video, your business could garner hundreds, if not . This will be mutually beneficial as both of you will be able to expand your brand awareness to a new bunch of users. Let's look at successful TikTok brand marketing examples to help inspire your business: 1. Social Media tips! Doing trendy dance moves doesnt always need to be your answer to increasing your reach, says King. Takeaway: Nowadays, customers have a lot of options when buying. She adds that on a platform like TikTok, reusing and recycling old content is welcome including photos. Published: Use Boosted to create stunning videos in 3 min or less. Are you restocking one of your best sellers? Higher reach: With TikToks Promote feature, you can advertise with videos to reach your custom audience and get more engagement. The various contributors to this account use TikTok in a very successful way, providing demonstrations on how to use each product accurately and safely. Since then, we've seen small businesses like Artesana Soaps in Camden, AR and Siders Woodcrafting in Brewer, ME create joyful, authentic short videos that reach people down the street and . By posting videos following popular TikTok trends, you give yourself a potential boost of engagement and exposure to a new audience. Who doesnt like freebies? Up close and personal with our New Snake Necklaces! Your small business content can have lots of lighthearted and entertaining content. A great video content idea for a small business is to help educate their customers about how to use their products for the best experience. They are all versatile and adorable! #stickers #waterbottle #dietcokelover #avatarthelastairbender #disney #yeti". But if you want even more details, you can go to. Once again, a branded hashtag can help you gain viewership! After years of success, Ho launched the apparel brand, POPFLEX. 101.1K Likes, 10.8K Comments. You can even have a video tutorial showing how you use the app or software. Note: In this article, we define small businesses as those with one to 25 employees. Consistency, an overview of the topics youre going to talk about and planning of posts for each day of the month, are some advantages of having a social media calendar . Another interesting note? While there are many young users on TikTok, this social media platform isnt just for teens to post pranks or dancing videos. Workspace Tour: Share your workspace with your customers! What will yours be? #caring #mostcaring #canada #canadianbusiness #smallbusiness #madeincanada #canadianclothing #fyp #clothingbrand @connorbcurran. THANK YOU SM @Spicymochi #smallbusiness #smallbusinessowner #supportsmallbusiness #smallbiz #supportsmallbiz #stickers #sticker #etsyshop #etsy #stickershop #cutestickers #cute #dino #dinosaur #unboxingvideo #unboxing #keychain, Cute Small Business Packaging Idea Personalize your packages with the @COLOP e-mark. how i send out my PR packages hope this helps some small business owners! With over 125K followers and 4.3 million likes, all of Hoodjabis viral content has one thing in common: great use of a trending sound. Shout-Out to Other Small Businesses: As a small business owner you know how important it is to support small businesses and how much it means to you when someone shows you support. Should I start a YouTube to share business tips? This ingenious small business uses TikTok to promote an array of unique skincare products to their target market of Gen Z customers. Having original ideas may feel impossible nowadays. At a time when small businesses have been severely impacted around the world, TikTok is also introducing its Back-to-Business ad credit program, including $100 million in ad credits for small businesses worldwide to use on their journey to rebuilding. Ask For Follows: TikTok isnt your main social media account, its totally acceptable to ask for your followers to also follow you on Instagram or Facebook for content. #smallbusinessadvice #businessadvice #businesstips #smallbusinesstip #entrepreneurlife #creativepreneur #brandcoach #brandphotographer #girlboss. No matter what youre selling, one aspect that can make your Tik Tok viral is when you provide some useful and practical ways to use your products. Giving life advice for everyday things like relationships, studies, parenting, and more will help you connect with different demographics of your audience. Share tips and tricks on how to make a TikTok video, including how to film, edit and add various effects. Discover short videos related to cute small businesses cloths on TikTok. Then, a girl from her hometown posted a TikTok video making scrunchies based on Tinas XXL scrunchies. Maybe you could even give your customers a sneak peek of a new product that is about to be released! Or maybe its your own story of finding success. Show a few things that you do throughout the day; everything from the tedious things like paperwork and phone calls to the more exciting things like designing a new product line. Do Not Sell or Share My Personal Information. Subscribe to our tips & get an Instagram checklist for your business, By clicking you agree to our Privacy Policy, By: Cori Widen, Product Marketing Lead at Boosted by Lightricks. As a business owner, you definitely have a life outside of work and your business. You can find so many unique and creative items from small businesses and TikTok is a great way to discover them! As the e-commerce market continues to be more and more competitive, a large section of small businesses struggles to stay afloat in such dynamic circumstances. Your email address will not be published. #smallbusiness #smallbusinesscheck #skincare #skin #viral. There is so much content to discover on TikTok, from educational content to POVs to bookworms; its endless. Meet Your Pets: Who doesnt want to see cute animals on TikTok? Thanks to the For You feed, users get a stream of curated videos tailored to their interests. And theyre ready to consume your content. Bobbie Goods doesnt rely on trending sounds to make or break their content, showing once again that there are multiple roads leading to success on TikTok. October 11, 2022. Its important to plan your social media budget and allocate your resources so you get a cost-effective strategy. Armed with this knowledge, you can start scheduling content on TikTok when it works best for your audience. In 2020, Fenty Beauty asked those influencers to stay in a single house called a "Collab House." The best TikTok ads, videos, and TikTok content are the ones that attract the attention of users so they stay on and watch the whole video. One Kiss (Oliver Heldens Remix) - Calvin Harris & Dua Lipa. For small businesses, stock arrivals are a very exciting and significant time. But you may have limited resources and a tight budget. Share a Discount Code: Who says you cant make sales from TikTok? In Malaysia, theres no shortage of celebrations for you to mark. My Name Is Wiltasha Sippio and I'm the own. When Liv was 16 years old she spent $40 to start making jewelry. But as a small business on TikTok, how do you know where to start? Their TikTok account highlights the nuances of each style, helping their 216.2K followers choose the best case for them. The song, which takes inspiration from Kash Doll's 2018 hit "Ice Me Out" and is called "Eyes Lips Face" after the brand name's acronym, is believed to be the first original song commissioned for a TikTok . warmandfuzzysoapery also educates its customers on how to create soap themselves, building a more active community within this craft. 754 Likes, TikTok video from .deluxearrings (@.deluxearrings): "Link in bio I do worldwide shipping#earrings #smallbusiness #SimlishSessions #WorkThisWay #cute #cheap #helpoutasmallaccount #ordernow #bio ". You dont want to run out of money before seeing any results. However, with the advent of social media, many small businesses now have the opportunity to promote their wide range of products and services to a wider audience. This business believes that clothes should be made to last for years and that its important to give back to local charities. Read world-renowned marketing content to help grow your audience, Read best practices and examples of how to sell smarter, Read expert tips on how to build a customer-first organization, Read tips and tutorials on how to build better websites, Get the latest business and tech news in five minutes or less, Learn everything you need to know about HubSpot and our products, Stay on top of the latest marketing trends and tips, Join us as we brainstorm new business ideas based on current market trends. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, '7a03a7b4-d90f-4c86-b845-fae9305669ea', {"useNewLoader":"true","region":"na1"}); Get expert marketing tips straight to your inbox, and become a better marketer. For instance, in the video posted below, the brands founder posed as a content creator trying a new product thats been making its rounds on social media. Customers really like it when you acknowledge them as this implies you see them as more than just a source of income. Product Displays: If you display your products in a physical location, share how you set up the displays. #howto #flatlay #flatlays #smallbusiness #smallbusinesscheck #photoshoot #photo #flatlayphotograpy. TikTok is one of the most popular social media platforms in Malaysia, with about 4 million users in Malaysia. While some brands steer away from pushing their products on TikTok, others find great success in doubling down on this strategy. Founded by influencer and content creator Cassey Ho, POPFLEX has amassed 2.5 million likes and 116K followers since first posting in May 2020.
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